Katya Andresen, author of this article, is a veteran marketer, nonprofit professional, and LinkedIn Influencer and the author of the book: Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes. In this article she explains that the corona-coaster is "an apt metaphor for the rapidly shifting, rising, falling, twisting, tumultuous experience of living through these times and, sadly in too many cases, for the course of the virus itself". She also claims that compassion is the first and most powerful leadership principle neede in times like these. She explains how to demonstrate compassion and how to act in a compassionate way as a compassionate leader.
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- February 11, 2022 Last Updated